Data protection

Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither legally or contractually required, nor necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only if no other information is given in the following processing operations. "Personal data" means any information relating to an identified or identifiable natural person.

Server Log Files

You can visit our websites without providing any personal information. Each time you access our website, usage data is transmitted to us or our web host / IT service provider by your internet browser and stored in log files (so-called server log files). This stored data includes, for example, the name of the accessed page, date and time of access, IP address, the amount of data transferred, and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offer.

Your data may be transmitted to and processed in third countries outside the EU, in particular to Canada and the USA. For Canada, there is an adequacy decision by the EU Commission. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations that are comparable to those of the standard contractual clauses of the EU Commission.

Contact

Controller

Contact us if you wish. The controller for data processing is: Tino Schmidt, Barkhausenstr. 7, 01069 Dresden Germany, 01736546454, info@bigbaitbrothers.com

Customer Initiated Contact by Email

If you contact us proactively by email for business purposes, we collect your personal data (name, email address, message text) only to the extent provided by you. The data processing serves to process and answer your contact request. If the contact serves the implementation of pre-contractual measures (e.g., advice on purchase interest, offer creation) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b GDPR.

If the contact is made for other reasons, this data processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you, which is based on Art. 6 para. 1 lit. f GDPR.

We use your email address only to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.#

Collection and Processing When Using the Contact Form

When using the contact form, we collect your personal data (name, email address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you. If the contact serves the implementation of pre-contractual measures (e.g., advice on purchase interest, offer creation) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b GDPR.

If the contact is made for other reasons, this data processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you, which is based on Art. 6 para. 1 lit. f GDPR. We use your email address only to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and Processing of Applications by Email

Website visitors can apply for vacant positions advertised on our website via email. We collect your personal data only to the extent provided by you. This includes your contact details (e.g., name, email address, phone number), information about your professional qualifications and education, information about further professional training, and performance-related evidence. The data processing serves the purpose of contacting you and deciding on the establishment of an employment relationship with you. The provision of data is necessary to carry out the application process. The processing of your personal data is based on Art. 6 para. 1 lit. b GDPR in conjunction with Section 26 para. 1 BDSG for the implementation of pre-contractual measures (going through the application process as initiation of an employment contract). If you have given us consent to process personal data for inclusion in our applicant pool, e.g., by ticking a checkbox, the processing is based on Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until revocation. If special categories of personal data within the meaning of Art. 9 para. 1 GDPR are requested from applicants as part of the application process, such as information on the degree of severe disability, this is done on the basis of Art. 9 para. 2 lit. b GDPR, so that we can exercise the rights arising from labor law and the law of social security and social protection and fulfill our corresponding obligations. We store your personal data for as long as this is necessary for the decision on your application. Your data will then be deleted after six months at the latest, unless you have consented to further processing and use. If an employment relationship arises after the application process, the data provided will be further processed on the basis of Art. 6 para. 1 lit. b GDPR in conjunction with Section 26 para. 1 BDSG for the purposes of carrying out the employment relationship and subsequently transferred to the personnel file.

Customer Account Orders

Customer Account

When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Collection, Processing and Transfer of Personal Data for Orders

When placing an order, we collect and process your personal data only to the extent necessary for the fulfillment and processing of your order and for handling your inquiries. The provision of data is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. The processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR and is necessary for the fulfillment of a contract with you. Your data is passed on, for example, to shipping companies, dropshipping or fulfillment providers, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly adhere to the legal requirements. The scope of data transfer is limited to a minimum.

Your data may be transmitted to and processed in third countries outside the EU, in particular to Canada and the USA. For Canada, there is an adequacy decision by the EU Commission. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations that are comparable to those of the standard contractual clauses of the EU Commission. 

Reviews Advertising

Data Collection When Writing a Comment or Review

When commenting on or reviewing an article or post, we collect your personal data (name, email address, comment text) only to the extent provided by you. The processing serves the purpose of enabling comments/reviews and displaying comments/reviews.

By submitting the comment/review, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your personal data will then be deleted.

Shopauskunft Customer Review

We use the review tool “shopauskunft.de” from Händlerbund Management AG (Kohlgartenstraße 11 - 13, 04315 Leipzig; "Shopauskunft") for our website.

After your order, we would like to ask you to rate and comment on your purchase with us. For this purpose, we will contact you by email, using the technical system "Rechtssichere Bewertungsanfrage (RBA)" (Legally compliant review request). In doing so, we process the data about your order (order number/invoice number, purchase value and shipping costs) and your email address. If necessary, we may also use this data for the purpose of verifying your review. The processing is based on Art. 6 para. 1 lit. a GDPR with your consent, provided that you have expressly agreed to the transfer of your data and the receipt of the review request. You can revoke your consent at any time using the corresponding link in the email or by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Further information on data protection when using Shopauskunft can be found at: https://www.shopauskunft.de/datenschutz.

Website Logo for Google Customer Reviews

The website logo for Google Customer Reviews of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") is integrated on our website. The integration serves the purpose of displaying the number and result of our reviews received so far via Google and promoting participation in this program. To display the logo on our website and to show you personalized ads on Google, Google uses cookies. Among other things, your IP address may be processed and transmitted to Google. Your data may be transmitted to the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and thus committed to adhering to European data protection principles. The use of cookies or similar technologies takes place with your consent on the basis of Section 25 para. 1 sentence 1 TDDDG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time, without affecting the legality of the processing carried out on the basis of the consent until revocation. Further information on terms of use and data protection when using Google Customer Reviews can be found at https://www.google.com/shopping/customerreviews/static/tos/de/1_01_tos.html and at https://policies.google.com/privacy?hl=de

Use of the Email Address for Sending Newsletters

We use your email address for sending information and offers via newsletter, provided that you have expressly consented to this. The data processing serves exclusively the purpose of promotional outreach. For this purpose, we process your email address and, if applicable, other data that you voluntarily provided when registering for our newsletter. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time, without affecting the legality of the processing carried out on the basis of the consent until revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list. Despite removal from the distribution list, we may continue to store your email address in a so-called blacklist to prevent you from receiving newsletter emails from us in the future. This storage is based on Art. 6 para. 1 lit. f GDPR due to our and your legitimate interest in preventing the renewed use of your email address for sending our newsletter. You have the right to object at any time, for reasons arising from your particular situation, to this processing of personal data concerning you.

Use of the Email Address for Sending Direct Advertising

We use your email address, which we received in connection with the sale of goods or services, for the electronic transmission of advertising for our own goods or services that are similar to those you have already purchased from us, unless you have objected to this use. The provision of the email address is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. The processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the designated link in the advertising email. No costs other than the transmission costs according to the basic rates will be incurred for this.

Shipping Service Providers

Transfer of the Email Address to Shipping Companies for Information About the Shipping Status

We pass on your email address to the transport company as part of the contract processing, provided that you have expressly agreed to this in the order process. The transfer serves the purpose of informing you by email about the shipping status. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the legality of the processing carried out on the basis of the consent until revocation.

Payment Service Providers Credit Check

Use of PayPal Check-Out

On our website, we use the payment service PayPal Check-Out from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal"). The data processing serves the purpose of being able to offer you payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal or "Pay Later" via PayPal, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is based on Art. 6 para. 1 lit. b GDPR.

Cookies may be stored that enable the recognition of your browser. The data processing thus taking place is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object at any time, for reasons arising from your particular situation, to this processing of personal data concerning you.

Credit card via PayPal, Direct Debit via PayPal & "Pay Later" via PayPal

For individual payment methods such as credit card via PayPal, direct debit via PayPal or "Pay Later" via PayPal, PayPal reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies. For this purpose, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, implementation or termination of the contractual relationship. The credit report may contain probability values (score values) calculated on the basis of scientifically recognized mathematical-statistical procedures, and whose calculation includes, among other things, address data. Your legitimate interests are taken into account in accordance with legal provisions. The data processing serves the purpose of credit checking for contract initiation. The processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in protection against payment default when PayPal makes advance payments. You have the right to object at any time, for reasons arising from your particular situation, to this processing of personal data concerning you based on Art. 6 para. 1 lit. f GDPR by notifying PayPal. The provision of the data is necessary for the conclusion of the contract with your desired payment method. Failure to provide it means that the contract cannot be concluded with the payment method you have chosen.

Third-party providers

When paying via a third-party payment method, the data required for payment processing is transmitted to PayPal. This processing takes place on the basis of Art. 6 Para. 1 lit. b GDPR. For the execution of this payment method, the data may then be passed on by PayPal to the respective provider. This processing takes place on the basis of Art. 6 Para. 1 lit. b GDPR. Local third-party providers can be, for example:

  • Apple Pay (Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
  • Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)

Purchase on account via PayPal

When paying via the invoice payment method, the data required for payment processing is first transmitted to PayPal. To carry out this payment method, the data is then transmitted by PayPal to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to fulfill the contract with you using the selected payment method. This processing takes place on the basis of Art. 6 Para. 1 lit. b GDPR. Ratepay may carry out a credit check on the basis of mathematical-statistical procedures (probability or score values) using credit agencies according to the process already described above. The data processing serves the purpose of credit checking for the initiation of a contract. The processing takes place on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in protecting against payment defaults when Ratepay makes advance payments. Further information on data protection and which credit agencies Ratpay uses can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/.

Further information on data processing when using PayPal can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full. 

Use of Klarna payment options

We use the payment service of Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; "Klarna") on our website. By selecting and using payment via Klarna, the data required for payment processing is transmitted to Klarna in order to fulfill the contract with you using the selected payment method. This processing takes place on the basis of Art. 6 Para. 1 lit. b GDPR.

Cookies may be stored here, which enable the recognition of your browser. The data processing that takes place as a result is based on Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.

"Pay Later" (invoice), "Pay Now" (payment by direct debit, credit card, instant bank transfer), "Financing" (instalment purchase)

For individual payment methods such as "Pay Later" (invoice), "Pay Now" (payment by direct debit, credit card, instant bank transfer), "Financing" (instalment purchase), Klarna reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies. For this purpose, Klarna transmits the personal data required for a credit check, such as first and last name, address, gender, email address, IP address, and data related to the order, to a credit agency for the purpose of identity and credit assessment and uses the information obtained about the statistical probability of a payment default for a balanced decision on the establishment, execution, or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests are taken into account in accordance with legal provisions. The data processing serves the purpose of credit checking for the initiation of a contract. The processing takes place on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in protecting against payment default when Klarna makes advance payments. You have the right to object to this processing of your personal data based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation by notifying Klarna. The provision of the data is necessary for the conclusion of the contract with the payment method you have chosen. Failure to provide the data means that the contract cannot be concluded with the payment method you have chosen.

Further information, in particular to which credit agencies Klarna passes on your personal data, can be found for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies and for Austria at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/credit_rating_agencies. General information on Klarna for Germany can be found at: https://www.klarna.com/de/ and for Austria at https://www.klarna.com/at/. Your personal data will be treated by Klarna in accordance with the applicable data protection regulations and as stated in Klarna's data protection regulations for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy and for Austria at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables unique identification of the browser when the website is called up again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data contained therein. Already stored cookies can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.

Under the following links you can find out how to manage (including deactivating) cookies in the most important browsers:

Chrome: https://support.google.com/accounts/answer/61416?hl=de Microsoft

Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac 

Technically necessary cookies

Unless otherwise stated below in the privacy policy, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized again after a page change.

The use of cookies or similar technologies is based on Section 25 (2) TDDDG. The processing of your personal data is based on Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.

Analytics and Ad Tracking

Use of Google Analytics 4

We use the web analytics service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.

The data processing serves the purpose of analyzing this website and its visitors, as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide other services related to website use and internet use to the website operator. This may include the collection of the following information: IP address, date and time of page view, click path, information about the browser and device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and all other data that Google has about you.

The IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.

The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until revocation.

The information generated about your use of this website is usually transmitted to a Google server in the USA and stored there. For the USA, an adequacy decision of the EU Commission is available, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thus committed to comply with European data protection principles. Both Google and US government authorities have access to your data.

Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de.

Use of Shopify Statistics

We use the statistics and analysis functions of Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website as part of order processing. Shopify is an affiliated company of Shopify Inc. (151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).

The data processing serves the purpose of analyzing this website and its visitors. For this purpose, data is stored for marketing and optimization purposes and provided in reports, analyses and statistics. Among other things, the following device information is collected and processed: information about the web browser, the IP address, the time zone and some of the cookies installed on your device. When you navigate the website, information about visited web pages or products, the referrer URL (website from which you accessed our website), as well as information about how you interact with the website, is also collected. Technologies such as cookies, as well as web beacons, tags and pixels (electronic files for collecting information about how you navigate the website) are used for this purpose.

Your data may be transmitted to and processed in third countries outside the EU, in particular Canada and the USA. An adequacy decision of the EU Commission exists for Canada. For the USA, an adequacy decision of the EU Commission is available, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations comparable to those of the standard contractual clauses of the EU Commission. The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until revocation.

Further information on data protection at Shopify can be found at https://www.shopify.com/de/legal/datenschutz, information on the data processing agreement at https://www.shopify.com/de/legal/dpa and information on the cookies used at https://www.shopify.com/de/legal/cookies.

Use of the Meta Pixel

We use the Meta Pixel from Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Meta") on our website.

Meta and we are jointly responsible for the collection of your data and the transmission of this data to Meta when the service is integrated. This is based on an agreement between us and Meta on the joint processing of personal data, which defines the respective responsibilities. The agreement can be accessed at https://de-de.facebook.com/legal/terms/businesstools. Accordingly, we are particularly responsible for fulfilling the information obligations according to Art. 13, 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations under Art. 33, 34 GDPR, insofar as a personal data breach affects our obligations under the joint processing agreement.

Meta is responsible for enabling the rights of data subjects according to Art. 15 - 20 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the security of the service, and for complying with the obligations under Art. 33, 34 GDPR, insofar as a personal data breach affects Meta's obligations under the joint processing agreement.

The application serves the purpose of targeting website visitors with interest-based advertising on the social networks Facebook and Instagram. For this purpose, Meta's remarketing tag has been implemented on the website. This tag establishes a direct connection to Meta's servers when the website is visited. This transmits to the Meta server which of our pages you have visited. Meta assigns this information to your personal Facebook and/or Instagram user account. When you visit the social networks Facebook or Instagram, you will then be shown personalized, interest-based ads. 

The application also serves the purpose of creating conversion statistics. Here, we learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag, as well as what actions were taken after being redirected to this website. However, we do not receive any information that allows users to be personally identified. 

Your data may be transmitted to the USA. An adequacy decision of the EU Commission is available for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself under the TADPF and has thus committed to comply with European data protection principles.

The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR.

You can revoke your consent at any time without affecting the legality of the processing carried out based on the consent until revocation. You can deactivate the "Custom Audiences" remarketing function here. Further information on the collection and use of data by Meta, on your rights in this regard and on options for protecting your privacy can be found in Meta's data protection notices at https://www.facebook.com/about/privacy/.

Use of Google Ads Conversion Tracking

We use the online advertising program "Google Ads" on our website, and within this framework, conversion tracking (visitor action evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).

If you click on an advertisement placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and therefore do not serve for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the advertisement and were redirected to this page. Each Google Ads customer receives a different cookie. Therefore, it is not possible for cookies to be tracked across the websites of Ads customers. The information collected with the help of the conversion cookie serves the purpose of generating conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that allows users to be personally identified. Your data may be transferred to Google LLC's servers in the USA. An adequacy decision by the EU Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thus committed to complying with European data protection principles.

The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TDDDG in conjunction with Art. 6 para. 1 lit. a DSGVO. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the legality of the processing carried out based on the consent until revocation.

Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/

Use of Google AdSense

We use the AdSense function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. The data processing serves the purpose of renting out advertising space on the website and targeting website visitors with interest-based advertising on these spaces. Through this function, personalized, interest-based advertising from the Google Display Network is displayed to visitors of the provider's website. Google uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. An adequacy decision by the EU Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thus committed to complying with European data protection principles. Google may transfer this information to third parties if required by law or if third parties process this data on behalf of Google. Google will under no circumstances link your IP address with other data from Google.

The use of cookies or similar technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.

Further information and Google's privacy policy can be found at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/

Use of the remarketing or "similar audiences" function of Google Inc.

We use the remarketing or "similar audiences" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.

The application serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to carry out the analysis of website usage, which forms the basis for creating interest-based advertisements. The cookies record visits to the website and anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.

Your data may be transmitted to Google LLC servers in the USA. An adequacy decision by the EU Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thus committed to complying with European data protection principles. The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until revocation.

Further information on Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/

Use of customer re-engagement via uptain

We use the uptain plugin from the provider uptain GmbH (Obergrünewalder Str. 8 a, 42103 Wuppertal; “uptain”) on our website. The data processing serves the purpose of analyzing this website and its visitors, as well as for marketing and advertising purposes and improving customer engagement (e.g. through a dialog box). For this purpose, uptain will use the information obtained on behalf of the operator of this website to evaluate your use of the website and to compile reports on website activities.

Uptain uses technologies such as cookies. The following information may be collected, among others: IP address, date and time of page view, mouse movement and click path, cursor movement, dwell time, pages visited. The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.

Further information on data protection at uptain can be found at: https://uptain.de/datenschutz/

Plug-ins and Others

Use of Google Tag Manager

We use Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.

This application manages JavaScript and HTML tags, which are used to implement tracking and analysis tools, among others. The data processing serves the purpose of designing and optimizing our website to meet demands. The Google Tag Manager itself does not store cookies and no personal data is processed through it. However, it enables the triggering of other tags that can collect and process personal data. Further information on terms of use and data protection can be found here.

Use of GoogleMaps

On our website, we use the function for embedding GoogleMaps maps from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland, "Google").

The function allows the visual display of geographical information and interactive maps. When pages with GoogleMaps maps embedded are accessed, Google also collects, processes and uses data from website visitors.

Your data may also be transferred to the USA. An adequacy decision by the EU Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thus committed to complying with European data protection principles.

The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.

Further information on the collection and use of data by Google can be found in Google's privacy policy at https://www.google.com/privacypolicy.html. There, in the Privacy Center, you also have the option to change your settings so that you can manage and protect your data processed by Google.

Use of YouTube

On our website, we use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube"). YouTube is an affiliated company of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). The function displays videos stored on YouTube in an iFrame on the website. The "Extended data protection mode" option is activated. This means that YouTube does not store any information about website visitors. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transferred to the USA. An adequacy decision by the EU Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has certified itself under the TADPF and has thus committed to complying with European data protection principles.

The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. Further information on the collection and use of data by YouTube and Google, on your rights in this regard and on options for protecting your privacy can be found in YouTube's data protection notices at https://www.youtube.com/t/privacy.

Use of Vimeo

On our website, we use plug-ins from Vimeo Inc. (555 West 18th Street New York, New York 10011, USA; "Vimeo") for embedding videos from the "Vimeo" portal. If you access pages on our website that contain such a plug-in, a connection to Vimeo's servers is established, and the plug-in is displayed on the page by notifying your browser. This transmits your IP address as well as information about which of our pages you have visited to Vimeo's servers.

If you are logged in to Vimeo, Vimeo assigns this information to your personal user account. When you use the plug-in functions (e.g., by starting a video by clicking the corresponding button), this information is also assigned to your Vimeo account. Your data may be transferred to the USA. An adequacy decision by the EU Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Vimeo has certified itself under the TADPF and has thus committed to complying with European data protection principles. The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.

Further information on the purpose and scope of data collection and further use and processing of data by Vimeo, as well as on your rights in this regard and options for protecting your privacy, can be found in Vimeo's privacy policy: https://vimeo.com/privacy

Data Subject Rights and Storage Period

Storage duration

After complete contract execution, the data will first be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law retention periods, and then deleted after the expiry of the period, unless you have consented to further processing and use.

Rights of the Data Subject

Subject to the legal requirements, you have the following rights under Art. 15 to 20 GDPR: the right to information, to rectification, to erasure, to restriction of processing, to data portability. In addition, you have a right to object to processing based on Art. 6 (1) f GDPR and to processing for the purpose of direct marketing, in accordance with Art. 21 (1) GDPR.

Right to complain to the supervisory authority

In accordance with Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.

You can, among other things, lodge a complaint with the supervisory authority responsible for us, which you can reach at the following contact details:

Sächsische Datenschutz- und Transparenzbeauftragte

Maternistraße 17

01067 Dresden

Tel.: +49 351 85471101 Fax: +49 351 85471109

Email: saechsdsb@slt.sachsen.de

Right to object

If the personal data processing listed here is based on our legitimate interest according to Art. 6 para. 1 lit. f GDPR, you have the right to object to these processing operations at any time with effect for the future, for reasons arising from your particular situation. After a successful objection, the processing of the data concerned will be terminated, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or if the processing serves the assertion, exercise or defense of legal claims.

If personal data processing is carried out for direct marketing purposes, you can object to this processing at any time by notifying us. After a successful objection, we will stop processing the affected data for direct marketing purposes.

Last updated: 22.10.2024